← Dispatches

1 July 2026

On Agents That Knock

Maximilian Rupp

Maximilian Rupp @maximilianrupp

Founder of HACOY. Painter. Writes about non linear thinking and conscious living.

I have always found it curious how we interact with machines. There is a certain kind of agent, like those that push notifications to my phone, that shout for attention. They demand it aggressively, like a doorbell ringing nonstop until I acknowledge them. It's exhausting and rude.

Then there are agents that knock gently. These are the ones I build at HACOY, agents designed to assist with parts of running an ethical fashion brand. They are quiet, efficient, and unobtrusive, much like the small town in Lithuania where they are developed. You don't hear them unless you need them; then they are there, patiently waiting for a response.

These agents remind me of my painting process. When I paint, there is always a moment when I step back from the canvas to see what's really there. It’s a quiet observation without distraction. This is how HACOY agents operate in my life; they work quietly, allowing me to focus on what truly matters. There’s a subtle satisfaction in this approach and it is something I aim for with every piece of technology that I build.

I often think about the first agent I built at home, when the idea for HACOY was still just a whisper. It helped me manage some parts of my brand that I no longer wanted to handle by hand. Over time, these agents have become an extension of my creative process, both in fashion and art.

— ShareTweetLinkedInBluesky
— Published on The Disconnect · More dispatches →