← Dispatches

30 June 2026

Local AI Agents for Brand Management

Maximilian Rupp

Maximilian Rupp @maximilianrupp

Founder of HACOY. Painter. Writes about non linear thinking and conscious living.

Over time, my need to manage HACOY has evolved. The initial excitement of building a brand from scratch gave way to a more measured approach as it grew. I started noticing tasks I had once enjoyed became cumbersome. This shift in perspective led me to think about how AI could help. For example, I found myself spending hours sifting through emails and responding to routine inquiries. There is a small local agent now that handles most of these communications. It doesn't just respond; it learns from each interaction, improving its efficiency over time. This has freed up my schedule significantly.

Painting has always been a way for me to decompress. The quiet, rhythmic strokes across the canvas clear my mind and allow me to focus on the present moment. There is something almost meditative about it. Now, with more time available, I've started painting again regularly. The transition wasn't immediate. I had to train the AI agents meticulously, ensuring they understood the nuances of HACOY's brand voice and values. It was a process that required patience and attention to detail. The effort paid off though; these agents have become indispensable.

While some tasks are inherently complex and require human touch, many routine operations can be managed effectively by local AI models. These models don't need vast amounts of data or sophisticated algorithms to function well. They simply need clear instructions and a bit of guidance. This is particularly true for small businesses like mine.

— ShareTweetLinkedInBluesky
— Published on The Disconnect · More dispatches →